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	<title>Ivan Salcedo - Creative Ideas Words Consulting &#187; supermarkets</title>
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		<title>Round pounds</title>
		<link>http://www.ivansalcedo.com/writer/2009/07/20/round-pounds/</link>
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		<pubDate>Mon, 20 Jul 2009 15:16:17 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[opportunity cost]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[supermarkets]]></category>

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		<description><![CDATA[BBC reports on the rise of rounded pricing.  Quoting research from Dr David Lewis, director of research at Mindlab International, who has calculated that someone would have to make less than £1.20 an hour to make it worth waiting even 30 seconds for a penny.
Original story on BBC website
Story ideas:

Opportunity cost
Price trends
Innovation in supermarkets
Retail [...]]]></description>
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