Posts Tagged energy

Yet another electric bike, this time German – although this one is half-motorbike half-bike (how that is determined is not made clear).  In principle it looks similar to old-fashioned mopeds:

• E-rockit

Apart from the now-customary  ‘carbon-free emissions’ (as if all electricity is ‘clean’ power) claim, this appears to have little new as a story.

• The problems of reporting on ‘carbon-free’, ‘carbon-neutral’ etc
• High cost of prototyping, leads to theoretical market cost
• Lone inventor vs crowd-sourcing
• Do we want a faster bike?

On the day that the CBI published its report that wind power is over-promoted at the expense of nuclear and ‘clean coal’.  As a marketer I can’t help but applaud the chutzpah of the ‘clean coal’ industry.  Disingenuity at its finest.