The right words in the right order. Sounds deceptively simple, doesn’t it? But it isn’t. Marketing is about bring people (customers) closer to your ideas – your products and services. It’s about engaging with people – and making them care about what you’re offering them. You want to generate sales, not have the best-looking brochure in your customer’s recycling bin.
Example projects I’ve produced, edited or written a substantial part of:
- (In progress) Corporate brochure for leading FM services provider
- Annual Review for a non-departmental public body
- Equal opportunities training manual for a regional creative sector funding body
- Case studies for technical manual