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Category Archives: Marketing

Round pounds

BBC reports on the rise of rounded pricing. Quoting research from Dr David Lewis, director of research at Mindlab International, who has calculated that someone would have to make less than £1.20 an hour to make it worth waiting even 30 seconds for a penny.
Original story on BBC website
Story ideas:

Opportunity cost
Price trends
Innovation in supermarkets
Retail [...]

Carbon neutral transport

Yet another electric bike, this time German – although this one is half-motorbike half-bike (how that is determined is not made clear).  In principle it looks similar to old-fashioned mopeds:

E-rockit

Apart from the now-customary  ‘carbon-free emissions’ (as if all electricity is ‘clean’ power) claim, this appears to have little new as a story.

The problems of reporting [...]

Wookey witch

UK tourist attraction uses PR job stunt to attract visitors.