Yet another electric bike, this time German – although this one is half-motorbike half-bike (how that is determined is not made clear). In principle it looks similar to old-fashioned mopeds:
Apart from the now-customary ‘carbon-free emissions’ (as if all electricity is ‘clean’ power) claim, this appears to have little new as a story.
- The problems of reporting on ‘carbon-free’, ‘carbon-neutral’ etc
- High cost of prototyping, leads to theoretical market cost
- Lone inventor vs crowd-sourcing
- Do we want a faster bike?
On the day that the CBI published its report that wind power is over-promoted at the expense of nuclear and ‘clean coal’. As a marketer I can’t help but applaud the chutzpah of the ‘clean coal’ industry. Disingenuity at its finest.
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